04 · Analytics & Tracking
GA4, GTM and dashboards that managers read.
The same stack I built for ibex.'s growth team — turning raw events into the two or three numbers your team should actually care about.
Deliverable
Tracking plan + live dashboard
Timeline
1 – 2 weeks
Format
Fixed-scope or retainer
Based
Dubai · remote-friendly
What's included
Every package ships with:
- GA4 + GTM implementation
- Conversion & funnel events
- Server-side tracking where it matters
- Looker Studio dashboard
- Weekly automated report
- Event documentation
Process
How we'll work together.
01
Plan
We agree the 5–10 events that actually matter. Document them in a shared tracking plan.
02
Implement
GTM containers, GA4 events, server-side tags where ad-blockers eat data.
03
Visualise
Looker Studio dashboard built around your KPIs. Auto-refreshed, shareable, mobile-ready.
04
Report
Weekly automated email digest so the team reads the numbers without logging in.
FAQs
Common questions.
Do you do server-side GTM?
+
Yes — Cloudflare Workers or GCP-hosted, with first-party cookies and conversion APIs for Meta and Google Ads.
Will my CMO actually use the dashboard?
+
That's the whole point. We co-design it on a call so the metrics on it are the ones they ask about in meetings.